Co-Creation & Search: It's All About the Customer
How listening to the crowd can enhance your online branding strategy.
View ArticleVirtuatecture in Second Life: What Makes a House a House?
There is a strong architectural community within Second Life, largely populated by real life architects, interior and architectural designers, who are using SL to explore how architecture and design...
View Article31 Top Cultural Factors to Consider for International Search
These significant elements will help you evaluate your international search marketing planning and research.
View ArticleIndustry's Leading Search & Social Marketing Event Rolls Into Chicago.
Yes, after years of collectively freezing our asses off in snowy December, we'll bask in the somewhat warmer October climate . It's time for SES to return to Chicago for our annual event there. And...
View ArticleHave Tea Party Candidates Read Obama Playbook on Using YouTube for Campaigns?
And 20 of this year's Republican candidates for the Senate have been asked about climate change. On November 14, 2008, Jose Antonio Vargas wrote an online column for the Washington Post entitled, "The...
View ArticleJournalism, 'Churnalism'& the Sticky Subject of Anchor Text Links
Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you.
View ArticleGoogle Expands Global Presence in Asia, London, Dublin
Google is establishing a stronger international presence with the purchase of land for data centers in Hong Kong, Taiwan, Singapore, and Ireland. Also, Google invested in a startup center in London...
View ArticleGoogle Music Store With Google+ Sharing 1 to 2 Weeks Away
The Google MP3 store is set to launch in one to two weeks. The music store will include a song-sharing service that's integrated with Google+. At the time of launch, Google is likely to have licenses...
View ArticleIs Land Sinking? Linden Lab Holds An Unusual Sale
Last Friday, Linden Lab announced a most unusual event - a weekend land sale during which the setup fees for private regions would be waived.
View ArticleIs Diego Rivera Google Doodle a Nod to the 99%?
Today's Google Logo honors the 125th birthday of Mexican painter Diego Rivera. Whilst there is plenty of artistic allusion in the piece, there may also be a hint of political sympathy in today's choice...
View ArticleHow to Harmonize Google+ With Your Other Social Platforms
Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal and personalized search algorithm. Here’s how to play nice with the...
View ArticleHow to Create Great Content Without Causing Too Much Controversy
When it comes to optimization, links equal power. Some bloggers and businesses don't care how they get these links. But quality content will build long-term SEO success. Here's how to create great...
View ArticleEarth Day Google Doodle: Flowers Bloom in Animated Logo
Flowers are blooming on Google’s home page today. The Google Doodle celebrates Earth Day, which began in 1970 and continues to be observed yearly on April 22 to continue raising awareness about...
View ArticleDoes Your PPC Budget Match Your Conversion Optimization Budget?
Many PPC advertisers are willing to spend tens of thousands of dollars a month on clicks. Equally important are new landing page designs, strategies, and copy. Here’s why you should match your click...
View ArticleIntegrated Marketing Checklist: Tying Together Your Promotion Across Platforms
If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you do it well, do it right, and make it dead-simple to find, shop,...
View ArticleHow to Niche Your PPC Ads
What do you do if you’re in a market in which all the ads are saying more or less the same thing? Choose a niche to target. Be willing to serve a few people extremely well, rather than serving a lot of...
View ArticleFTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm...
Federal Trade Commission officials are reportedly thinking of dropping their antitrust case against Google. The FTC plans to drop the case because it doesn't have evidence to prove that the way Google...
View ArticleHow to Land an Internship in Search
An internship is a great way to open the door to a rewarding career, but the competition is often fierce - especially in the current economic climate. Here are six tips on landing the internship that...
View ArticleROPE: 4 Essentials for Global Integrated Digital Marketing
Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration...
View ArticleEric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified...
Google's former CEO Eric Schmidt suggests in his upcoming book that search engines will give priority and higher rank to content created by those with verified accounts. "The true cost of remaining...
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